Daman Patient Centricity white paper 2023
Learn how patient centricity can change the face of pharma — and drive a larger impact in improving the lives of people living with a disease.
Contributors
Created by Daman, the Patient Centricity white paper 2023 has contributions from 9 Health Heroes in pharma:
“If it gives value to the patients, the HCPs also see the value, and hopefully they would want to work with you. You can’t be certain that it is your brand that will be prescribed, but the more valuable touch points you have, the better your reputation becomes. ”
“3rd party experts should help facilitate the patient centric projects. Help understand the needs of patients and HCPs and make solutions tangible without going too early into ‘solution-mode’. ”
“It’s so common for the healthcare system to see patients as part of a group, not as individuals. We need to ask better questions that help illuminate what’s going on at the individual level. But a big system like healthcare is hard to turn around. ”
“External partners should educate us on patient centricity – to ask the right kind of questions. Talk with our leaders, get it into our vision and mission. Patient centricity is such a fluffy concept, and it needs to be more concrete. ”
“If we want to cooperate, we need to give value - not just sell medicine. ”
“Our job is to find an outcome that better reflects what patients want.”
“We need to think about how people are handling their home situation, finances and treatment schedule. ”
“If patients are more empowered, they’re able to ask for better treatments - like the ones we’re developing. ”
“The pharmaceutical industry has become more competitive and if we are not patient-centric, it will start to show in the numbers. ”
“In pharma we are very much measured on return on investment – to counter that we have a poster on the wall in our office saying “what’s in it for the patient”? ”
“We need to ask what patients and healthcare providers need when launching a new treatment. ”
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