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Contributors

Created by Daman, the Patient Centricity white paper 2023 has contributions from 9 Health Heroes in pharma:

“If it gives value to the patients, the HCPs also see the value, and hopefully they would want to work with you. You can’t be certain that it is your brand that will be prescribed, but the more valuable touch points you have, the better your reputation becomes. ”
— Martin Fallenkamp, Business Unit Director, Takeda
“3rd party experts should help facilitate the patient centric projects. Help understand the needs of patients and HCPs and make solutions tangible without going too early into ‘solution-mode’. ”
— Christian Vinther, Oncology Business Unit Director, MSD
“It’s so common for the healthcare system to see patients as part of a group, not as individuals. We need to ask better questions that help illuminate what’s going on at the individual level. But a big system like healthcare is hard to turn around. ”
— Suzanne Gustafsson, Brand Manager Hematology, Janssen
“External partners should educate us on patient centricity – to ask the right kind of questions. Talk with our leaders, get it into our vision and mission. Patient centricity is such a fluffy concept, and it needs to be more concrete. ”
— Suzanne Gustafsson, Brand Manager Hematology, Janssen
“If we want to cooperate, we need to give value - not just sell medicine. ”
— Martin Fallenkamp, Business Unit Director, Takeda
“Our job is to find an outcome that better reflects what patients want.”
— Wim Noel, EMEA Medical Affairs Director Auto-Immunity, Janssen
“We need to think about how people are handling their home situation, finances and treatment schedule. ”
— Suzanne Gustafsson, Brand Manager Hematology, Janssen
“If patients are more empowered, they’re able to ask for better treatments - like the ones we’re developing. ”
— Jesper Bilde, Customer Engagement & Digital Strategy Lead, Janssen
“The pharmaceutical industry has become more competitive and if we are not patient-centric, it will start to show in the numbers. ”
— Thomas Gyllström, Nordic Marketing Director, Galapagos
“In pharma we are very much measured on return on investment – to counter that we have a poster on the wall in our office saying “what’s in it for the patient”? ”
— Ingelise van Wyk, Commercial Head Oncology, Daiichi Sankyo
“We need to ask what patients and healthcare providers need when launching a new treatment. ”
— Suzanne Gustafsson, Brand Manager Hematology, Janssen
 

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