Most digital health solutions fail. Why?

The importance of user research in digital health

Some say there are more than 400.000 digital health solutions out there. However, only 4% turns out to be successful in the market.

Want to know what mistakes are made and what you should avoid? The solution lies in the role of research in digital health.

Listen to out recommendations to make sure your digital health solution doesn’t end up in the digital graveyard.

Why is research in digital health important?

Pharma executives often overlook the importance of research in digital health solutions. They bend the goals set in the boardrooms with what they think their patients need, instead of solving the reel needs of the people who it’s trying to serve. User research in digital health planning is fundamental because it helps you understand what exactly the users need, and which barriers they are facing in their treatment. With the deep insights produced, you will have all the informations required in order to make your product fit their needs and actually be helpful on a day-to-day basis.

So… What is the challenge here?

The digital health industry is booming, showing 11.94% marketing growth in the first months of 2022. But many health apps can’t seem to retain users. Pharma players often tend to forget the need-to/nice-to when it comes to patients. One of the biggest challenges they face is building solutions that are effective at creating positive treatment outcomes, while also meeting patients’ needs. Ofter time, these products fail because they aren’t build with the individual user in mind. Or even worse, they are addressing the wrong needs.

What goes wrong and how to avoid it

Why do most digital solutions fail?

Now, back to the real question. Why do most digital health solutions fail? Other than the common problems that most companies in this industry face, as explained in this article, there are a few more that are just as important. In this video, Daman’s General Manager Kim Plasner-Jcobsen talks about these problems and is here to explain how to make sure the next digital solution doesn’t turn to be completely useless.

What’s next?

Understanding the most common mistakes other pharma teams make can help you be aware of them and avoid them. Our experienced team at Daman is aware of the mistakes most pharmaseutical players make. We have been in there for over 20 years, and we’ve seen it all. Therefore, we know that it is crucial to know what to do and not to do when it comes to creating a digital health solutions.